Me and my pal Lisa, a Boise native who produced Issue 1 with me.

Me and my pal Lisa, a Boise native who produced Issue 1 with me.

There are cool women doing cool things out West.

I want to meet them all. 



After working and living in New York City for over 15 years, I found myself happily engaged and living in the tiny Northern California town of Eureka, California. Eureka is decidedly off the grid, with no train that runs through it and a tiny airport that boasts only four (very expensive) flights per day. San Francisco is a five-hour drive south, and Portland is about eight hours north. The nickname for this area I now call home? The Lost Coast. 

I'm thrilled to be far away from the hustle and stress of a big city, yet I am hard-wired to seek out and discover new places, people and ideas. #onfleece allows me to explore my new region through the lens of the amazing women and places we profile. Take it from this ex-New Yorker who thought the Pacific Northwest was a sea of fleece jackets, leggings and people constantly camping or talking about coffee: yes that exists, but there's so much more to love—and be inspired by.

Thanks for coming along for the ride, and feel free to write me at

x Kendall


Site photography John Reed     Issue 1 Producer/ Lisa Reynolds      Site Design / Chelsey Steinman      Logo / Jenny Kong